WESTFORD, Mass.--(BUSINESS WIRE)--Jan. 6, 2015--
NetScout®
Systems, Inc. (NASDAQ: NTCT), an industry leader for advanced
network, application and service assurance solutions, today announced it
has selected the Holmes Report’s Digital
Agency of the Year, the W2O
Group, as its integrated marketing and public relations agency of
record. With plans to utilize W2O’s proprietary ACES (analytics,
content, engagement, strategy) model, NetScout will work closely with
the agency to reinvent its public relations, social media, and digital
marketing strategies, and ultimately reposition itself as the undisputed
leader in performance analytics, operational intelligence solutions, and
the network and application performance management markets.
Key Facts
-
W2O will partner with NetScout leaders to elevate the company’s
profile through strategic public relations, digital engagement and
multi-channel marketing efforts to amplify NetScout’s Web presence,
and drive deeper engagement with customers and key influencers.
-
W2O will oversee all facets of the account with creative, digital and
strategic hubs in the agency’s Austin, Texas, Boston and San Francisco
offices.
-
W2O’s WCG
World will spearhead media relations and influencer engagement
across the North America and EMEA markets. With ongoing media
engagement programs in the United Kingdom and Germany, it will signify
the first time NetScout has engaged regularly with influencers outside
of the U.S.
-
W2O will work closely with NetScout thought leaders to build engaging
digital content to increase mindshare and social presence among
NetScout’s owned channels as well as with influencers and customers
covering the breadth of applicable social platforms.
Supporting Quotes
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“W2O’s outstanding creative capabilities and strategic insights fueled
by comprehensive analytics are a unique combination that we found
critical when selecting an agency partner,” said Jim McNiel, VP of
Worldwide Marketing at NetScout. “We are excited to welcome W2O to the
NetScout team and look forward to the role they will play in taking
our business to the next level.”
Supporting Resources
About NetScout Systems, Inc.
NetScout Systems, Inc. (NASDAQ: NTCT) is the market leader in
application and network performance management solutions that enable
enterprise and service provider organizations to assure the quality of
the user experience for business and mobile services. NetScout’s
technology helps these organizations proactively manage service delivery
and identify emerging performance problems, helping to quickly resolve
issues that cause business disruptions or negatively impact users of
information technology.
NetScout is a registered trademark of NetScout Systems, Inc. All
other trademarks are the property of their respective owners.
About W2O
Founded and led by chairman and CEO Jim Weiss, W2O Group is an
independent network of complementary marketing, communications, research
and development firms focused on integrated business solutions to drive
change and growth through “pragmatic disruption” for the world’s leading
brands and organizations. W2O Group serves clients through a network of
firms – WCG, Twist, BrewLife, and W2O Ventures – through offices in San
Francisco, New York, Austin, Los Angeles, Minneapolis and London. For
more information, please visit http://w2ogroup.com.
Source: NetScout Systems, Inc.
NetScout Systems, Inc.
Courtly Stevens, +1-408-571-5344
courtly.stevens@netscout.com
or
W2O
Group
Kursten Mitchell, +1-512-298-1146
kmitchell@wcgworld.com